Type Takeover: Archer Alert

 

archer

 

Archer is one of my all time favorite typefaces. It was originally designed for Martha Stewart Magazine by Hoefler & Frere-Jones, but is also available to the public.

Typography.com calls it “the colorful slab serif.”

“Archer is designed to hit just the right notes of forthrightness, credibility, and charm.”

One reason I love it – each weight creates a unique feel and style. It’s classic, with a twist. Reminds me of Kate Spade advertisements. I just can’t get enough. Tell us what you think! Have you used it? Share your designs on our facebook page or pin them to my “archer alert” board on pinterest!

Top image found here // bottom image found here

Be sure to check out what’s going on over at Bedsidesign

Type Tues-02

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