Archer is one of my all time favorite typefaces. It was originally designed for Martha Stewart Magazine by Hoefler & Frere-Jones, but is also available to the public.
Typography.com calls it “the colorful slab serif.”
“Archer is designed to hit just the right notes of forthrightness, credibility, and charm.”
One reason I love it – each weight creates a unique feel and style. It’s classic, with a twist. Reminds me of Kate Spade advertisements. I just can’t get enough. Tell us what you think! Have you used it? Share your designs on our facebook page or pin them to my “archer alert” board on pinterest!
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