Type Takeover: Type 101


“Oh you like typography? I like maps too! Traveling is fun.”

Not quite. Typography is the design and use of “typefaces” as a means of visual communications.
Let me break it down for you.
Everytime you use “hobo” or “comic sans”, a designer dies a little.
As a Designer, I pride myself on finding the perfect match between types, to make your brand come to life. To find the perfect flow between your ideas and type.
I think we all know the difference between uppercase and lowercase, so we’ll skip that.
First let’s clarify. AIGA explains it perfectly. Most people have the wording wrong.
A “typeface” is a set of common characters. For example “Helvetica” is a typeface. This is also known as a “Font Family”. A font has specific features including weight (light, medium, bold/we’ll talk more about this later).
Make sense? Feel free to ask questions, and don’t forget that we’re bringing you a whole series about this, so stay tuned!
Does this sound foreign to you? No big deal, head over to Bedsidedesign where she breaks it down for you, blogger style!
 Type Tues-02


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